OpenAI announced on Monday (August 31) that its advertising business has reached a major milestone, with estimated annualized revenue hitting $1 billion.
OpenAI began testing the integration of advertisements into ChatGPT in February of this year and has seen rapid growth; in March, the company reported that its advertising business had reached an annualized revenue of $100 million. Annualized revenue is a figure companies use to project potential yearly earnings based on current operational performance. By May, the company began allowing advertisers to purchase ad space in select countries via a self-service platform.